Anyone who is somewhat intrigued enough to click on this post will likely realize right away that it lacks a picture.
That is the case because this is meant to tease an announcement of a series that is forthcoming, and any fitting image would tip my hand more than I initially care to. If you know what I normally write about on this blog combined with what time of year it is, you could likely wager a successful guess at what is on the way, but the specific details — the lifeblood of this project that I hope will make it go — will not be made public for a few more days.
If you’re still following along, let me try to explain the title of this post and the reason(s) for doing this.
Back in mid-April, I was visiting my alma mater for Penn State’s spring football game. The weather was beautiful (which is rarely the case for one of these), and I was pumped to spend the day tailgating with a group of Twitter friends who I had turned into real friends and became close with over the past two and a half years.
After finding my group and shaking a few hands, I was greeted with a familiar voice of the gentleman who ran the always impressive tailgate.
Somewhat startled, I quickly whipped my head around.
“What’s it gonna take for me to get some content to read on your blog? I pay good money to support that site, and I’m reading posts from two years ago about Andy Reid.”
For context, this blog didn’t exist two years ago, it receives no money from supporters, and aside from a tangential mention here and there, very few if any posts focus on the former Eagles head coach.
He had a point though, and he wasn’t done making it.
“Do you know how much money I pay to be on his site?” he asked his friend standing next to him.
“He doesn’t pay anything,” I said in return, now trying not to laugh while opening a beer. “It’s a free blog.”
“I pay good subscription money to read that website, and I cannot get any new content. What the hell man? Write something for me.”
He proceeded to jokingly refer to me as Halley’s Comet, a cool thing that shows up in the sky every now and then only to disappear again quickly and for an extended period of time.
That part he was correct about, and I in a way would go on to further his point. At that moment in time, it had been three and a half months since I last published a post. The following week, I took his feedback to heart, writing two think-pieces around the NFL Draft and Marcus Mariota.
Since then, I have been pretty quiet again aside from a Phillies related post on occasion. Part of this downtime is the result of one of the quietest times of the calendar year for football, just waiting for things to ramp up. Another component is the principle of burn out. It’s a perception that I have fought as a writer for a couple years.
I show up. I crash the party. I turn some heads and make a splash, getting linked on ESPN a few times, building a presence along the way and also a few haters. People begin to take notice, and then I get tired and go away for a bit.
I want to end that perception. See, while it was said in a semi-complimentary way, I don’t want to be known as Halley’s Comet, I want to be associated with more of a consistent astronomic presence, say like, the moon.
To accomplish this will require work, and it won’t be done overnight, not literally nor figuratively (I broke my habit of late night writing post-college and have no desire to go back). This blog has on-and-off existed for 15 months now. The most enjoyable months were last summer, when I was writing about the Eagles, specifically the month of August right before the season started.
You probably have a good idea of this pending announcement, but the finer details are what I hope will make it special for both me and you.
See you in a few days, and another few days after that. Halley’s Comet is no more.
We’re not going to disappear this time.